Recently, I have been invited to talk at Marketing and Innovation track regarding the future of communication at the Virtualized event. Taking into consideration some months have passed since the beginning of the pandemic, it becomes more and more obvious that digital adoption is being accelerated within all corporations, no matter the industry. And every […]
Tag: performance marketing
Do you know what your marketing is doing?
A lot of Infinit Academy participants and also specialists, young entrepreneurs and students that participated at my trainings asked me repeatedly about the movie that I usually use to begin my presentations (with the child buying Encyclopedia – Adobe commercial). Here it is one of the (best) ads that I really appreciate (Adobe’s commercial regarding […]
#DMFCairo: Digital Media Forum Cairo (about Performance Marketing and Future of Digital Media)
I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event. There were great creative presentations, strategy or even technical ones. And not to forget the futurology presentations of business approach, JJ Walburg and Alex […]
The ONE thing you can do for you (or for your business)
I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]
Digital Marketing Forum 2015
Increase conversions up to 94% by changing campaign launch process You can discover my presentation at Digital Marketing Forum regarding the process of launching a campaign and the knowledge that a partner agency should offer. Conversion Rate Normalization – Digital Marketing Forum from The Masterplan Agency Case-studies that increased conversions up to 94% for our […]
