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digital press & awards thoughts

OmniPERFORM. Read our exclusive interview for Business Review

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Last week I had the opportunity to answer to a couple of questions in an exclusive interview for Business Review in my position of OmniPERFORM CEO. There are a lot of questions and you can discover my perspective regarding the current status of advertising.
digital press & awards thoughts

[PRESS] OmniPERFORM: Micro-moments become more important than ever. Personalizing communication should be the first step in a campaign

me

More about our plan regarding the future of advertising using personalised communication and using the right moments to communicate based on consumer behavioural preferences.
digital events misc thoughts

The ONE thing you can do for you (or for your business)

me

I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]