screen-shot-2016-10-18-at-11-49-03

Do you know what your marketing is doing?

Posted on Posted in digital, non-digital, Showcase, Thoughts

A lot of Infinit Academy participants and also specialists, young entrepreneurs and students that participated at my trainings asked me repeatedly about the movie that I usually use to begin my presentations (with the child buying Encyclopedia – Adobe commercial). Here it is one of the (best) ads that I really appreciate (Adobe’s commercial regarding marketing) and I look forward to meeting you at my future trainings. You can watch it below: If you liked it, share it

performance marketing

#DMFCairo: Digital Media Forum Cairo (about Performance Marketing and Future of Digital Media)

Posted on Posted in digital, Events, Showcase, Thoughts

I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event. There were great creative presentations, strategy or even technical ones. And not to forget the futurology presentations of business approach, JJ Walburg and Alex Cernatescu had one of a hell keynotes. Taking in consideration that we need to prove that also all the invested money get a positive ROI, I had a very complex task: how to be sure you will get the return on investment or how to act starting tomorrow in order to increase the results of those campaigns. The market in Cairo, first of all, has an amazing opportunity: the users consume the content, no matter the ads. Therefore the ad blocking penetration is very low, actually 1% according th PageFair and Adobe. However, they definitely […]

Adrian Enache spaeaker PR2Advertising

O nouă invitație la conferința PR2Advertising

Posted on Posted in digital, Events

Pe 3 noiembrie 2015, începând cu ora 10:00, sunt invitat în calitate de speaker la conferința organizată de PR2Advertising. Tema acestei conferințe este “Targetarea în campaniile online și offline” și are ca scop identificarea celor mai eficiente metode de targetare pentru a obține cele mai bune rezultate în urma campaniilor de promovare. În cadrul conferinței, vom putea descoperi împreună faptul că targetarea online nu se face pornind de la bănuieli, dimpotrivă, pentru o targetare potrivită, ai nevoie de o strategie. În cazul în care doriți să participați la conferință, tot ce trebuie să faceți este să vă înscrieți: http://bit.ly/mediatargeting-AEN. Atenție: Participarea este GRATUITĂ, însă locurile sunt limitate. Ne vedem acolo! If you liked it, share it

adrian enache the masterplan agency

The ONE thing you can do for you (or for your business)

Posted on Posted in digital, Events, Thoughts, Uncategorized

I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online world without budget (or a very low one). You can find out the presentation here:   I hope you will find the presentation useful! Some pictures from the event (on PR2Advertising’s Facebook Page you can find more) Thank you! If you liked it, share it

adrian-enache-pr2advertising

Invitatie la conferința PR2Advertising

Posted on Posted in digital, Events, Thoughts, Uncategorized

Pe 13 octombrie 2015 voi participa în calitate de Speaker în deschiderea conferinței Metode accesibile de promovare” organizată de PR2Adverising.ro, începând cu ora 10:00. Scopul conferinței este de a prezenta și analiza cele mai potrivite și eficiente metode prin care se poate promova un business. Cât de important este curajul atunci când esti la început de drum vom putea analiza împreună la acest eveniment. În cazul în care doriți să participați la conferință, tot ceea ce trebuie sa faceți este să vă înscrieți: http://bit.ly/pr2advertising-adrian-enache. Atenție: Participarea este GRATUITĂ, însă locurile sunt limitate.   Ne vedem acolo! If you liked it, share it

Digital Marketing Forum 2015

Posted on Posted in digital, Events

Increase conversions up to 94% by changing campaign launch process You can discover my presentation at Digital Marketing Forum regarding the process of launching a campaign and the knowledge that a partner agency should offer. Conversion Rate Normalization – Digital Marketing Forum from Adrian Enache | The Masterplan Agency Case-studies that increased conversions up to 94% for our customers are available. I hope the presentation will help 🙂 If you liked it, share it